Privacy Policy - PricePulse
Overview
PricePulse is a Shopify app that provides AI-powered pricing optimization and analysis. We are committed to protecting your privacy and being transparent about how we handle data.
Data We Collect
Store Information
- Shop name, domain, and currency settings
- Store owner contact information (from app installation)
- Subscription and billing information
Product Data
- Product names, descriptions, and SKUs
- Current and historical pricing information
- Inventory levels and product variants
- Product categories and tags
Order Transaction Data
- Order amounts, dates, and quantities
- Product line items (which products, how many, at what price)
- Order status and fulfillment information
- We do NOT collect customer names, addresses, emails, or phone numbers
How We Use Your Data
Primary Purposes
- Price Analysis: Calculate price elasticity and demand patterns
- Revenue Optimization: Generate pricing recommendations and simulations
- Market Intelligence: Provide seasonal trends and competitive insights
- A/B Testing: Create statistical testing plans for price changes
Data Processing
- All analysis is performed using aggregated, anonymized transaction data
- Individual customer identities are never processed or stored
- ML algorithms analyze patterns in sales data, not personal information
Data Security & Protection
Security Measures
- All data transmitted via encrypted HTTPS/TLS
- Data stored in secure, encrypted cloud databases
- Access controls and authentication required for all data access
- Regular security audits and monitoring
Staff Access
- Limited staff access to data on need-to-know basis
- Strong password requirements for all team accounts
- Access logging and monitoring for all data interactions
Data Sharing & Third Parties
No Data Sales
- We never sell, rent, or lease your data to third parties
- We do not share data for marketing or advertising purposes
Service Providers
- Secure cloud hosting providers (with data processing agreements)
- AI/ML analysis services (aggregated data only, no personal information)
- All third parties bound by strict confidentiality and security requirements
Data Retention & Deletion
Retention Periods
- Active store data: Retained while app is installed and active
- Analysis records: Limited to 50 most recent analyses per store (older analyses automatically deleted)
- Historical business data: Retained indefinitely until app uninstallation and compliance procedures
Automatic Deletion
- App uninstallation: Session data deleted immediately; business data deleted within 48 hours via Shopify compliance procedures
- Analysis cleanup: Only the 50 most recent price analyses are kept per store
Your Deletion Rights
- Request immediate data deletion via support contact
- GDPR and similar privacy law compliance supported
- Data portability available upon request
Your Rights & Choices
Access & Control
- View what data we have about your store
- Request corrections to inaccurate data
- Download your data in portable format
- Delete your data at any time
Consent & Opt-Out
- You can revoke consent by uninstalling the app
- Marketing communication opt-outs (if applicable)
Legal Compliance
- GDPR (European Union)
- CCPA (California)
- PIPEDA (Canada)
Changes to This Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or app notification.
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